15-31 August 2009
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  New Media's 9th SWM Seminar Draws Good Response in Trivandrum, Kerala  
     
 
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A seminar on Sustainable Solid Waste Management was organised on 26 June 2009 at Hotel Taj Residency in Trivandrum. It was the 9th seminar in the series of nationwide initiative taken by New Media.

The objective of this seminar was to sensitize and share the best practices concerning this issue. This seminar is an initiative by New Media- India's Largest Bilateral Trade Magazine Publishing House which endeavors to be a platform for collating knowledge and information and its dissemination to the society. The one-day seminar was organized in association with Global Forum for Disaster Reduction (GFDR), and is co-organised by JCB India Ltd., an industry leader in construction and mining equipment, is now leading the way in solid waste management in India.

National Solid Waste Management Institute (NSWMI), The Energy and Resource Institute (TERI), Kerala Sustainable Urban Development Project (KSUDP) of Kerala, and Rotary Cochin Central were the other facilitators.

Minister for Local Self Government of Kerala Paloli Mohamad Kutty was the seminar's chief guest. He said, "Today, when all developing countries are facing issues of solid waste management, our aim should be to put to use the best possible practices to achieve sustainability. We must address this challenge at its origin, as segregation at the source is a key for proper garbage disposal."

Satya Swaroop, Managing Editor of New Media and Secretary General of Global Forum for Disaster Reduction, said "Waste Management is one of the major areas of concern. Various strategies have been led down for the management of solid waste by the government and several attempts were made to improve. But it seems inadequate as per the present scenario is concerned.

"As there will be no end to this mismanagement we hope that this nationwide seminar will lay down new and bold approaches in terms of preparedness, connectivity among communities, corporate and governments. During the sessions and deliberations, the Seminar highlighted the genesis of the Platform for Public Private Partnership (P4PPP) in waste management and mitigation, which is the most pressing need of the hour," Swaroop added.

Amit Gossain, Associate Vice President for Marketing and Business Development JCB India Ltd. Said, "Rapid urbanization and the use of non-bio degradable materials has resulted in burdening our earth with tonnes of waste. This is not only hazardous to health, but disturbs the ecological balance enough to provoke a series of natural disasters. JCB is on the forefront of the initiative to tackle waste in more effective and innovative ways through a range of world class specially designed machines."

Planning for urban solid waste management within the framework of sustainable development is one of the greatest challenges facing Indian business, government, and citizenry today. By championing the cause of pragmatic responsibility in managing one of development's most volatile by products: solid waste, JCB India Ltd. hopes to convince both policy makers and industry partners that competent compost control is not only essential to proper growth in India, but also feasible both logistically and economically.

K. G. Sahuji, Project Manager, KSUDP, Cochin, said that, "Solid waste management forms the core of all environmental problems. Effective and efficient management of waste can turn the problem of waste into a source of wealth"

Eminent speakers who were present at the seminar included Philipose Thomas, IAS (Rtd), Shri. Kapil Gupta, Vice President, IL & FS Waste & Urban Services Ltd, Shri. Kabeer Haroon, Project Director, Kerala Builder Forum, Dr. Sainudeen Pattazhy, Environmentalist and Reader S.N. COLLEGE and Shri. Geroge Vinci Thomas, Kerala Rotary Club Cochin.

The seminar was organized by New Media and co-ordinated by Prajwala Poojary and G. JayaKrishnan, Area Manager - Sales from JCB.

For next seminar details please Contact: Mob. No 9819880751
Email at prajwala@newmediacomm.com