Indo-Swiss Business   I  Bi-Monthly I Specail Issue 2008
   

   
.HOSPITALITY
 
   
 
World-Class Amenities in Nature's
Ambience at Kolkata's Vedic Village


“Great oasis in the city …I would like to come back”, says Todd Wood, a tourist from the US, during his stay at the Vedic Village Spa Resort In Kolkata, which has been recently ranked among top 10 spa resorts in the country now by the Discover India magazine.

“Well, this recognition hasn't come easy; we had to conform to the highest international standards, by not compromising with the natural ambience of a village,” Says M.J. Robertson, Executive Director of Vedic Resorts & Hotels Pvt. Ltd.

The popularity of the Kolkata-based Vedic Village as a leading luxury spa resort is catching up worldwide. This is expected to assume a bigger dimension as the reputed Luxe Hotels group of the US has chosen Vedic Village Spa Resort of Kolkata for their first tie-up in India. The Luxe group is considered to be one of the top boutique hotel chains in the world. This represents a unique association between two major players in the hospitality sector.

The Luxe-Vedic partnership indeed marks a new high for the Indian tourism industry. Investors keen on putting their money in tourism feel there is so much that India can offer but somehow the Indian tourism industry's potential is not fully exploited. However, this particular tie-up will not only give greater boost to Indian tourism but at the same time will promote Bengal as an important tourist destination.

The seeds of the tie-up were sown in March 2008, with the Vedic Village participation in the International Tourism Exhibition in Berlin - one of the most prestigious international fairs showcasing tourism across the world, which eventually created the platform for a 'marketing tie-up' between Luxe and Vedic Village.

This collaboration means Vedic Village will have access to the full range of offerings that make the Luxe Group a global top-of-the-line company with specific services to meet the diverse needs of resorts and hotels worldwide. For Vedic Village, the service package from Luxe will be comprehensive. Luxe will help Vedic Resorts connect with major multinational corporate travel planners, group organizers, consortia and mega agencies; also it will deliver the awareness about the Vedic Village's uniqueness to a global clientele.

West Bengal is in economic transition and Kolkata is emerging as a hub of major business activities. A resort like Vedic Village is highly preferred by multinationals, big companies, and other national and international agencies, NGOs and other organizations.

In particular, a lot of IT companies are operating in Kolkata, and Vedic Village is becoming increasingly popular with them. Besides, mega international conferences are also being organized at Vedic Village Spa Resort every year, with the participation of hundreds of delegates from across the world. The International Medical Conference, PWD International Conference, Water-aid International Conference and several others has been organized at Vedic Village in recent years.

Abode of Health Treatment

The resort covering an area of 150 acre is one of the finest in luxury and wellness, integrating super elegant amenities with an exceptional ethnic ambience. Many people have chosen Vedic Village as an abode of health treatment. It offers perfect tranquility in an environment of greenery and wetlands. It also rivals the world's best therapeutic-care spas, yoga, naturopathy, traditional Ayurveda, Homoeopathy and Chinese medicine. India's top doctors and specialists are rendering their services with utmost care. Treatment is provided for a host of ailments like insomnia, skin problems, chronic stomach problems, etc.

That's a big reason why it is attracting more unconventional tourists also. Interestingly, a group of young people from the US comes every year to Vedic Village. The team is led by Jim Haggen, who mainly takes the group to a journey of a spiritual discovery. They first stay at Vedic Village and from there they travel to Bhutan, Nepal, Sikkim. On return they once again stay at Vedic Village and then finally leave for the US.

Researchers, scientists from various parts of the world are coming to rejuvenate and refresh themselves at Vedic Resorts.

Says Robertson: “Earlier a foreigner would only identify Kolkata with Mother Teressa, poverty, or a place of rickshaw pullers, But the image of Kolkata and consequently the attitude of our international clientele is changing steadily. Yes, there is still poverty in the city and Mother Teresa's tremendous sacrifice and social contribution has given Kolkata a worldwide recognition. But beyond that somehow the city could not create an impression among the minds of people living abroad. In recent days, people have started recognizing the rich culture of the state, the music, dance, art and crafts, the spiritual aspect of the place, handlooms etc.”

“Apart from this, which many of us do not know that Kolkata has unique ecological zones, like East Kolkata Wetlands, a site of international importance, which stretches up to Sunderbans a world heritage site. It's just a two and a half hour journey from Kolkata,” he adds.