Dada Dolls
Where Chaos Meets
Creativity
The eagerly awaited Sassoon Spring Summer 2010 collection is an interpretation of Dada, an international art revolution. Dada began as an anti-art movement, in the sense that it rejected the way art was appreciated and defined in contemporary art scenes. Founded in Zurich, Switzerland, the movement was a response to World War I.

The Artist-agitators celebration of the irrational took the form of abstract collage, jarring performance, experimental film and sound poetry inspiring a generation of young artists who designed fragmented Dolls. Such Dada icons inspire this season's cuts combined with an edgy eighties hard times chic.

The Cut
Off-kilter cuts (slightly un-straight, to be off-kilter is to at an angle) are deliberately staged to give dramatic contrasts in volume and texture. Candlestick perms create clouds of candyfloss that sit with exaggerated effect next to tailored, fitted bowl shaped panels that are intricately cut from long to short. 'There's an exciting unexpectedness about this combination of opposites' says International Creative Director Mark Hayes, 'Haircuts are eccentric, bold statements which break traditional rules in the same way as the dada artists were re-inventing art.'

Think about it
“Hairdressers are gods in the world of fashion photography, because hair is really hard to do and good hairdressers will always have a job. Hair takes up so much of the picture and it is the one thing that can actually make the shoot look current - or can date it faster than you can say hairspray. A good hairdo in a picture gives the shot life.”

- Kevin Murphy

The Color
A rose provides the focus for this season's colours placed to mirror the flower's corolla or inner structure forming a coronet of petals for the head. This season's palette moves from rich crimson through to the deep blood red of a rose. Velvety violet is shadowed by damask pink; charcoal grey by soft cream.

DADA Dolls by Sassoon Academy is a collection that brings crafted control to Dada chaos.
Hair cut and colour:
Sassoon Creative Team led by Mark Hayes
International Creative Director