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Outsourcing
Bi-Monthly
Issue: May-Jun 2007
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Cincom: Servicing
High-End Customers

David Foulcher, Regional Director, Cincom speaks to Dominic K on their Customer Relations Management (CRM) business in India and various others verticals in radar to further flourish business operations in India.

Could you brief our readers on you your company?
Cincom is a US based company, located in Cincinati, Ohio. We are nearly 40 years old. It is a family owned business. We hold presence in almost all parts of the world. It is interesting to note that the founder of our company Tom Nies realised the potential in software business. The company is still headed by CEO Tom Nies and that makes him the longest serving CEO in the IT industry.
Since 1968, Cincom has delivered software and services that has helped thousands of organisations worldwide to focus on what's important to their success by simplifying the management of complex business processes. Cincom's success is a reflection of those clients who have entrusted their business to us for nearly four decades. Organizations like ABRO, Alcatel, Boeing of Canada, Emirates Bank Group, Ericsson, GE Capital Bank, JP Morgan, Penn State University, Time Warner Communications, etc to name few have trusted and grown with Cincom.
We have been in India for about four to five years, with our facilities in Gurgaon. The focus is mostly on CRM solutions as of now. Cincom has four main solution areas as of now CRM, ERP Aero and defence, document solutions, enabling solutions such as middlewares. In ERP we are strong in aerospace and defence while our document solutions are popular amongst BFSI segment.

How do you mange fairly stiff competition among various solution providers?
Yes. SAP is indeed a fairly large enterprise for ERP and so is Oracle. We are certainly not big though in size, but where companies like Cincom thrive is not necessarily in breath but on depth. We have fairly deep knowledge in aerospace, manufacturing and defence areas. So it is a niche market segment where we are focused on.
Where a company could go wrong is to think that we can do all things to all verticals. Where as successful companies understand their domain of expertise in specific vertical and keep them focused.
What is your current strength in India now?
We are currently about 130 engineers with about 20 for sales and support functions. This of course is bound to be multiplied in the months to come.
Unlike the US and Europe private participation in defence and aerospace is fairly low in India. So how do you manage business here?
Well that's exactly we are focused in the CRM segment. The Indian market sees itself as a services market, as the service provider to the world, while China plays the role of hardware provider to the world. Therefore we focus on the ERP solution in China. In CRM again we are focused on the call centres market. Apart from the call centres, we are also strong in airlines, tourism and electricity utility business for compliant management. We have implemented the same with Chattisgarh State Electricity Board (CSEB).
I believe that the power sector along with the tourism and airlines are really hot areas in the Indian market.
Anything for retail?
Oh yes. We are currently doing our study and research on retail in India and based on the results we shall further initiate the process.
Can you name some of your major clients?
Sure. Chattisgarh State Electricity Board (CSEB), Air Sahara, Delhi Tourism Boardare few of our clients. We are happy with the progress and got some very interesting leads and reference too.