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Patent
Issues Become
Cause of
Concern for Banks!
By Satya Swaroop
Patents are one
of the issues
that cause concern
for bankers; little
do they realize
the importance
of safeguarding
patents until
they are prompted
to do so by a
lawsuit. Currently
banking industry
is facing a lot
of litigation
hovering around
financial services
patents. The technology
and processes
that banks possess
are unique in
many ways. And
increasingly,
this intellectual
property is the
source of an institution's
competitive advantage.
Mr. James Malackowski,
president and
CEO of Ocean Tomo,
a Chicago-based
merchant bank
that specializes
in intellectual
property transactions,
expressed at a
recent symposium
on patents hosted
by the Securities
Industry and Financial
Markets Association
(SIFMA), that
with manufacturing
moving to China
and servicing
moving to India,
proprietary innovation
is all that's
left for U.S.
institutions.
With a dramatic
shift in assets
from more tangible
to more intangible
form, there is
a large controversy
as to selection
of those assets
that are patentable
against those
that are not.
Initially, it
appeared as if
banks' intellectual
property would
be covered by
patents. The judgment
accorded in the
Boston-based State
Street Bank &
Trust case, in
1998, and it was
declared that
the financial
services industry
technology and
processes warranted
protection. It
is no longer classified
amongst trade
secrets but is
patented as a
proprietary product/know-how.
The progress banks
have made in obtaining
patents, however,
may be hindered
by the judgment
in the Bilski
case where it
was asserted that
a company cannot
file a patent
on something as
intangible as
a business process,
especially if
it does not involve
a machine (i.e.,
a computer) in
some manner. "The
Bilski case will
directly impact
the financial
services industry
since it addresses
a patent on a
method of managing
consumption risk
costs of a commodity
[with no computer
apparatus],"
explains Esther
Lim, a Washington,
D.C.-based partner
with the law firm
Finnegan, Henderson,
Farabow, Garrett
& Dunner.
"Today there's
a lot of uncertainty
around what's
eligible for patent
protection."
This is a big
issue for the
financial services
industry because
many of the cases
deal with innovation
around software
and processes
With the State
Street case, the
court was very
clear that business
methods and financial
processes should
not be treated
differently. This
is a very big
deal for financial
institutions.
The court will
consider whether
the application
is eligible subject
matter, whether
the method is
a physical transformation
of an article,
and whether it's
appropriate to
consider the Federal
Circuit decision
on State Street
and whether that
should be overruled.
It is very difficult
to get a patent
on business methods.
"The courts
struggle to determine
what is and is
not a business
method. The patenting
authorities go
by the principle
that the more
tangible it is
the better. It
is difficult when
you're dealing
with a mathematical
algorithm, for
example. Is the
mathematics used
to generate a
tangible result
or an increased
utility of something
that will translate
into a benefit
you can see? That's
the question."
Furthermore, software
can be quite complex
and very difficult
to comprehend.
Hence due to a
lack of understanding
and technical
knowledge necessary
for many of today's
patent applications
-- including those
from the financial
services industry
the situation
becomes very challenging..
"It's very
difficult to get
a quality patent
in financial services
because there's
not enough understanding
and experience
in financial services
space. Most of
the authorities
in question are
people from engineering
or chemical specialty
area. Surely they're
not former traders
or bankers. There
clearly needs
to be more specialized
understanding
of financial services
technology and
processes; according
to Daniel Marovitz,
Deutsche Bank's
(Frankfurt; US$1.3
trillion in assets)
head of product
management, global
transaction banking.
in London. "Software
patents are easier
to understand,"
he says. "But
if you have an
algorithmic pricing
structure for
something like
credit default
swaps, that's
difficult to grasp
-- you need a
more specific
understanding.
Furthermore, since
this is a mathematical
process, it's
hard to find patentability.
After all, it
is challenging
to prove someone
was using your
particular algorithm."
Making matters
worse with regard
to issuing patents,
is the increasing
complexity of
the mathematics
used in financial
services products
and processes.
There has been
a steady progression
in the complexity
of financial products
and the level
of basic mathematical
background needed
to understand
them. Banks today
are hiring a lot
more people with
Ph.D.s in mathematics,
since domain experts
make such complex
products; it becomes
more difficult
to break it down
in a manner that
the courts can
understand their
nature.
There is a difference
in the authorities
issuing patents
and the courts
who have to interpret
them and enforce
them at the time
of infringement
of the patent.
Despite the uncertainty
surrounding patents,
however, banks
should not shrink
away from pursuing
them. Banks are
spending billions
on new technology,
but they don't
have a culture
of going after
patents, the internal
development teams
at banks work
like the research
and development
organizations
at software companies
-- the largest
banks are among
the largest software
developers in
the world. But
they lose touch
with the value
of their products
in the overall
market. This raises
another question
with which banks
struggle: Do they
keep their technology
a trade secret,
or do they bring
it public and
apply for a patent?
"Patents,
copyrights and
trademarks are
very public, so
you cannot keep
your innovation
guarded. The tradeoff
is difficult to
envisage and is
left on individual
banks to uphold.
Market forces
however impel
banks to consider
applying for patents.
One factor in
this push is outsourcing.
Despite conflicting
reports on the
growth of outsourcing,
the practice remains
a popular mode
of operation in
the financial
services industry.
As a result, experts
believe, there
will continue
to be an increase
in the number
of financial services
patent applications.
According to Jeremy
Sokolic, vice
president of marketing
with New York-based
CashEdge, which
just underwent
the arduous patent
application process
itself for a payments
solution, banks
are fairly conservative
around patents.
"They realize
the patent situation
is important,"
he says. "As
they increasingly
outsource, they
don't want to
get in a relationship
with a vendor
only to find another
vendor has a similar
patent. As the
trends of outsourcing
and software-as-a-service
continue, IP will
become more important
to the banking
industry."
With outsourcing
comes an increased
awareness among
financial institutions
of IP issues.
"I spoke
to a bank that's
outsourcing development
of an application
that it wants
to bring to market
quickly,"
he recalls. "They
outsourced the
development to
China and Russia
-- two countries
that don't do
well with protecting
IP. So this bank
wanted to take
advantage of the
expertise in emerging
markets but security
became a big cloud
over the deal."
Locking Down Intellectual
Property
However, there
are ways to protect
this proprietary
information, just
as there are methods
to secure any
sensitive data
within an enterprise.
In fact, many
of the best practices
for protecting
IP are similar
to security solutions
used to safeguard
customer data.
The key to protecting
intellectual assets
is to capture
the critical information
and IP at the
point of origin.
With IP today,
most of it goes
out the door before
it's even captured,
you need to determine
what information
you have that
is of value and
capture it quickly.
IP is at even
greater risk today
because of the
widespread use
of Web-based applications.
Banks use scanning
software to look
for these vulnerabilities,
such as the use
of open-source
software and back
doors, in their
applications so
they can shut
this down, some
banks even lack
an awareness of
the fact that
their IP are exposed.
Banks worry a
lot about customer
data -- now they
are starting to
worry about the
IP and the application
itself.
"The NSA
[National Security
Agency] once called
the copier 'the
spy's best friend,'"
Drab relates.
"What happens
when a document
is printed or
copied? This is
a critical area
because you can
have all the network
security in the
world in place,
but it means nothing
once something
is printed."
Drab adds that
there is technology
available that
can track printed
documents and
help prevent them
from being copied.
For instance,
he says, firms
can use holograms,
microtext (text
that is embedded
into a document
at 1/100th of
an inch) and invisible
infrared coding
embedded into
a document to
ensure the authentication
of the original
document.
Having a good
internal control
system
As with other
data security,
an important component
of protecting
IP is monitoring
employees, says
Finnegan Henderson's
Lim, who points
to non-compete
clauses and confidentiality
agreements as
important tools.
"These must
dovetail with
your IP strategy,"
she asserts. "It's
important for
financial institutions
to have clear
documentation
that they own
the process. When
you file for a
patent, you assign
the right to the
invention to the
company [not the
employee]. These
are just good
business practices."
That's if a bank
can determine
who does and doesn't
qualify as an
"employee."
"Many banks
use outsourcers,
employ temporary
workers, have
partners -- and
all need to access
the bank's network
in some manner,"
comments Deutsche
Bank's Marovitz.
"Banks are
going to need
a semi-permeable/selectively
permeable membrane
for access control.
As organizations
become global,
the boundary between
who is an employee
and who isn't
becomes more complex."
It's important
to address these
issues up front
when hiring new
employees or entering
a partnership
with a third party
and to remain
proactive, adds
Fish & Richardson's
Hudnell. "This
is a legal issue
and you have to
make sure you
have the protocols
in place to ensure
there are no problems
down the line,"
he says. "These
legal agreements
must also be updated
periodically."
Patents may not
be top of mind
for most bank
technology executives,
but these days,
maybe they should
be, say experts.
In the wake of
recent patent
litigation against
banks, the industry
is starting to
call for tougher
legislation around
the granting of
patents. Banks
are in the business
of making money.
The technology
they develop isn't
necessarily their
core business;
therefore, although
the technology
is vital to what
banks do, it often
doesn't occur
to them to patent
what they develop
-- unlike a company
in the high-tech
space.
Often banks find
themselves the
victims of suits
brought upon them
by smaller, independent
entities or inventors.
Something is very
wrong with the
situation, these
litigants aren't
making products
based on their
patents but are
instead suing
companies that
are using [the
disputed patents]
and are actually
contributing to
the economy."
Meting Challenges
The nature of
patentable items
in financial services
is unique; the
financial industry
has business methods
and back-office
processes that
are part of larger,
nondifferentiated
systems. These
processes can
contain systems
with multiple
functions in them,
each perhaps containing
an item that has
been patented.
In many cases,
the bank doesn't
learn of this
until it's too
late. The challenge
for financial
institutions is
harnessing their
innovation and
getting patents
for them, It's
not easy for a
[bank tech executive]
to make time to
sit down and talk
to a patent attorney,
but they need
to now. Exposure
in banks over
proprietary products
is manifold and
there has to be
good system whereby
all intellectual
property rights
are protected
and patents are
kept in secured
environment. |