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Indo-Australian Business
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Issue: Mar-Apr 2006
 
 
 
 
 
   
 

The Future is Wisely Embedded
By Dhananjay Bendre

When I bought my new Fridge I was surprised to see an interesting panel board with lights helping me to identify problems and to get my things done; my new washing machine does not have a knob to change the rotation speed, but it has a panel and I can choose a program, depending on clothes I want to wash. My washing machine automatically decides on speed, soap and also informs me when the clothes are dry after they get washed.
My new PDA has enough memory to run MS office, I can check my mails, log on to the Internet; it works as phone, it has it's own database where I keep my sales figures and it also runs my other applications. Things have been changing rapidly. For a consumer it is just an advanced facility in the machine which has made his life simpler, and he is willing to pay a premium for more advanced functionality.
But how do we make the simple electronic panel understand your commands and then enable mechanical action to give you required result? How can your phone cum PDA do so many things? In short this called EMBEDDED TECHNOLOGY.



Embedded System

An embedded system is a special purpose computer that is used inside of a device. For example, a microwave contains an embedded system that accepts input from the panel, controls the LCD display, and turns on and off the heating elements that cook the food. Embedded systems generally use microcontrollers that contain many functions of a computer on a single device.
Embedded software runs the computers hidden inside a vast array of everyday products and appliances. These computers are called embedded systems. They are found in dishwashers, microwave ovens, toys, cameras, cell phones, handheld "personal digital assistants" (PDAs), and even in the keyboard and mouse.
Cars are full of them, as are airplanes, satellites, and "smart" weapons and other military equipment. Demand is skyrocketing for embedded systems that can add new functions and "smart" features to a wide range of products. Designing reliable software for increasingly sophisticated and complex embedded systems, however, has become a major challenge.


A key feature of embedded software is that it must interact with physical processes in real time. An embedded system controlling the power train must respond smoothly to many rapidly changing inputs. It must also work together with other embedded systems controlling the brakes, the steering, the suspension, and so forth.
There are various applications/uses of embedded technology
Today, the consumer tends to interact with a device through its front panel. In more sophisticated cases, they go through something like a TV or PC display. We're looking at connecting many devices and providing natural and friendly access to those devices from different parts of the home so that it's not necessary to be interacting physically with the device. For example, you can turn on your CD player from anywhere in your home by using speech input or some other kind of multimodal input. In a sense, you won't care where these things are anymore. Highspeed communication links, certainly wireless ones, will become important for embedded systems devices, particularly in the home over the next five years.


There were some predictions that by 2005 about 70 percent of a car's cost will be due to its electronics, and most of this will be due to embedded systems technology. Today, only 30 percent of a car's cost is due to electronics.
The applications which can be used on PDAs or on cell phones are beyond imagination. Mobile multimedia is foreseen as one of the major applications for the upcoming broadband mobile networks like UMTS. Besides pure streaming applications for unidirectional communication, bidirectional applications like video teleconferencing and multimedia messaging will become more and more popular.


In contrast to the demanding requirements in terms of computational power and memory space of today's software components for multimedia applications, most mobile terminals are built around embedded processors. Therefore, specialised software components, optimised for embedded mobile processors are the key enabler for the successful implementation of applications like MPEG-4 A/V coding and still image processing.
The Bright Future ….


The future of embedded systems is very bright. “ If you're in embedded software, your future's so bright you need sunglasses to see it”
Connecting embedded devices will extend the scalability limits of today's systems even beyond the Internet's global scale. One user can have hundreds and thousands of embedded devices, disrupting traditional networking and, in particular, addressing techniques. Furthermore, it would not be possible or economically viable to connect all these devices by traditional wired technologies; therefore, wireless will become an attractive alternative, opening up new research and development areas.
Almost all embedded systems will be networked. There aren't going to be very many things that can just stand alone anymore. You can see this in the homepeople want to network their TVs, VCRs, stereos, refrigerators, and so on; networking is here to stay. By the way, I think this is one of the driving motivations for this new generation of embedded systems. There is a vast difference in bandwidth and requirements in the networking of embedded devices. In a car, you don't need it to be too flexible. You can design it ahead of timethe four brakes communicate over a local area network, which is also well designed, laid out, scheduled, and understood. But in a smart environment, you might have some simple sensor that indicates somebody walked through the door or some complicated device that sends video, which needs tremendous communication bandwidth. I think that for many systems there is almost no distinction anymore between whether an embedded system is stand-alone or on a network.

The future use of embedded technology can be mind-boggling. Every company and individual will use Embedded systems for better productivity and ease
of use.
Defense can use embedded technology for missiles, tanks, planes, ships, robots and so on. The technology can be used to do research on plants, environment, animals the applications are just limitless… One can use the embedded technology against terrorism by using them in planes and tankers to ensure they are on right path/ route and given an option one can halt the vehicle or change direction of plane remotely.
As the cost of such devices is very cheap against traditional devices and also as the volume requirement is very high there is no other option for a manufacturer to use such devices to stay competitive and give the customers value for money.

Global Embedded Systems Market, 2003-2009
($ Millions)
Source: BCC, Inc


The analysts have predicted that the world market for embedded software will grow from about $1.6 billion in 2004 to $3.5 billion by 2009, and the Embedded hardware growth will be at the aggregate rate of 14.2 percent to reach $78.7 billion in 2009.
There are very few companies in this area and these companies are on hot list of Venture Capitalists (VCs). Most of the new VC investment in start up is in embedded space. Companies like Microsoft, Oracle, IBM, Progress, InterSystems are eyeing for revenue on embedded database. These companies have taken steps to create separate Business Units to focus on this market and capture market share at early stage.
In the US, many startup companies have been focusing on the Embedded technology and are projecting big numbers in coming years. In my view every software company must eye this segment and before the space is too crowded one should capture the market. There will be tremendous scope for Networking, bandwidth companies and for the integration services companies as clients would need there ERP or other applications to be integrated with various Embedded devises.
(The author provides Strategic Management Consultancy to Small and Mid size companies. He can be reached on email : bendre@bendre.net)

 
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