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Moving
Towards A Global Culture
Culture has many connotations. Culture
is refinement. Culture is value addition
to life. Culture is the sum total
of a people's behavioural patterns,
evolved over time. Since time immemorial.
It is the gist of a civilization that
is on display in many a manifestation
of traditions, institutions, arts,
music, festivities, beliefs and lifestyles.
Culture is all pervading, all encompassing.
It is a composite product of a community's
work and thought. In different contexts
culture means differently as in the
case of a class, of a period, of a
community, of a population, or of
a whole nation. Most nations are proud
of their culture as individuals of
their nations. In a focussed way culture
is seen as intellectual and artistic
activity and the works produced by
it, which also reflect a high degree
of taste and refinement formed by
aesthetic training. All these definitions
are, at a level, academic. Let us
look at, in a pragmatic way, a different
culture, namely business culture,
which is evolving worldwide. We are
now living in an age of globalization
of industry and commerce. Globalization
has made nations inter-dependent.
It has brought nations closer to each
other than ever before. Already the
term corporate culture has come into
vogue as mentioned above as a widely-used
phrase. It reflects the thinking,
the strategy, the power and might
of a whole business class. The term
corporate culture is now popularly
used by newspapers and magazines.
Globalization is being aided by a
revolution in communications, mainly
the Internet and net-based services,
including e-commerce. Aviation technology
has shrunk the world further and created
a boom in the global tourism industry,
which is actively helping nations
and peoples share their cultures with
each other. All this process might
help in the evolution of a composite
global culture, which in a larger
context would reflect every culture.
The World is slowly but surely, whirling
towards that goal.
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