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Special Issue 2009
 
INTERVIEW 00  
     
 

B.C's Avenues in Investment & Trade
Winning Partnerships Await
Willing Indian Cos

British Columbia's Ministry of Small Business, Technology and Economic Development has made it to Bangalore, the IT Capital of India, by setting up an office with the sole objective of furthering cooperation with India in the areas of ICT, life sciences and biotech, clean tech, and higher education. Pratap Raju, Managing Director, Banglore office of the Ministry, in an interview with Tripti Chakravorty gives a detailed account of how he wishes to facilitate trade and investment ties between India and B.C.

 

 
As the Managing Director, Technology, Research & Innovation for India, what is your brief?
My responsibilities include the strategic promotion and facilitation of trade and investment between B.C and India in the four priority sectors of Information and Communications Technology (ICT), Life Sciences and Biotechnology (BT), Clean Technology (CT) and Higher Education. Our team has extensive private sector experience; we know first-hand the energy, commitment, and drive required to identify, pursue and bring opportunities to fruition. And that is why we participate in trade shows and undertake a number of other initiatives to proactively communicate with Indian organizations that wish to obtain advanced technology, approach new markets, or collaborate with expertise-rich partners. If you're such an organization, located anywhere in India, we can help you take advantage of the advantages in B.C.

B.C.'s Ministry of Small Business, Technology and Economic Development plans to open additional offices in India to promote economic cooperation in sectors other than the four priority sectors managed by the Bangalore office.

Why has Bangalore been chosen to be home to the first B.C. Trade and Investment Office in India?

With its knowledge-based economy, innovation centers, and vibrant IT, BT, and CT sectors, Bangalore is not only a microcosm of India's world-class knowledge economy, but also parallels B.C.'s open, innovation-based economy. However, the similarities don't end there. With its pleasant climate, cultural diversity, and livability, Bangalore enjoys the same kind of position that B.C. does in North America, and is quite similar, in those respects, to B.C.'s principal city of Vancouver, which has been voted the most livable city in the world many years in a row. Our location in Bangalore also makes us conveniently reachable to organizations located in most of India's key centers of business and industry. These are among the primary reasons for establishing B.C.'s first Trade and Investment Office in India in this city. And, during his 2007 visit to India, B.C. Premier Gordon Campbell was highly impressed with Bangalore and the strides made by various technology sectors there.

Can you highlight some of the success stories in the sectors you mentioned as key areas since the opening of the Bangalore office?

Both Indian and B.C. organizations have responded with enthusiasm to the office in Bangalore. When I traveled to Vancouver in June, the B.C. business community-which includes many Indian entrepreneurs-demonstrated great interest in and strong support for our initiatives. Encouraged by this response and the longstanding support of the Indian business community in B.C., we are proactively organizing a number of initiatives to promote Indo-B.C. economic cooperation in the priority sectors. A delegation from B.C. comprising eminent educationists, researchers, and senior management representatives from leading universities will participate in the FICCI Higher Education Summit (New Delhi, Nov 6th-7th). Following this, we are organizing a high-level business delegation from B.C. that is likely to be led by a B.C. minister. This delegation will participate in the B.C. Pavilion at the Energy India 2009 trade show (Dec 10th-13th, Mumbai) and also make presentations at the dedicated "B.C. Cleantech Opportunities" seminar at the show. Then, the delegation will have high-level meetings with state government ministers and prominent business and government heads, in addition to B2B matchmaking meetings and industrial travel not only in Mumbai, but also in Bangalore and Chennai. We are also working with leading industry associations, apex chambers of commerce, and Indian life sciences and biotech companies to organize a delegation that will represent India at BioPartnering North America (Jan 24th-26th, 2010; Vancouver, B.C.) which will feature a B2B matchmaking summit dedicated to catalyzing Indo-B.C. Cooperation in the sector.

The priority sectors are highly specialized ones, what is the extent of development in these areas in India?
There's lots of research going on in India in all of our priority sectors. We feel that there are tremendous avenues for collaboration, given the advanced IP owned by organizations in B.C. and the cutting-edge R&D happening there, along with the markets available in India now.

Are Indian companies in a position to cope with such advanced development?

Given the low-cost focus here, this is the perfect time to address bottom-of-the-pyramid opportunities by adapting new technology to local requirements. As growth slows in mature markets, Indian partners can adapt B.C. technologies, ideas and products to suit not only India, but also many other emerging and developing markets. This is just one example of how Indian companies can leverage advanced technologies from B.C. Indian firms can also expand and upgrade their offerings to include high-end solutions. Collaborating with B.C. organizations can speed up the process.

What are the criteria for a one-to-one match between Indian and BC companies?
If there is the prospect that two businesses can be matched and turned into reality that alone is enough to get started. We don't apply any criteria when striking a deal. The companies need to be comfortable about the deal themselves. It goes without saying that companies critically analyze the value each partner brings to the table, complementarities, relative size, and the willingness and ability of the partner to deliver on obligations.

How do you manage the shortcomings that may arise on either side?

It's realistic to expect shortcomings, but B.C. has the unique advantage of being very Asia-Pacific oriented. Many Indian and Asian people and companies are settled in B.C. and do very well. B.C. firms are also doing well in India. Why should the future be any different? I honestly believe that shortcomings can and will be overcome ... in much the same way these companies have overcome them.

Immigration to a city or province depends on the development of its industries and in turn availability of employment. What strategy would you adopt in selling B.C. companies to India and vice versa?

B.C.'s provincial nominee program (PNP) for immigration offers skilled workers, business owners and entrepreneurs the occasion to complete the immigration process on average in as little as a fourth of the time that is required for the federal immigration process. I believe that this program coupled with the fact that Canada in general, and B.C. in particular, offer, in stark contrast with many other industrialized nations, a truly welcoming environment for immigrants where diversity is celebrated, make B.C. a very attractive destination for companies that wish to invest or establish a presence there, even if it's a small business.

You might also recall that in a May 2009 interview with the Economic Times Microsoft CEO Steve Ballmer said that "We opened a development lab in Vancouver (B.C.) because we could not get visas for everybody, and the Canadians were willing to give visas."

The proactive approach adopted by the government at both the federal and provincial level to facilitating the mobility of talent is just one of the many reasons why we encourage companies to consider making B.C. their North American base.

B.C. has been able to successfully reduce its dependency on fossil fuels and move towards a low-carbon economy by adopting clean energy sources. How does BC intend to help India to cope with its energy needs?

Through long-term R&D initiatives and sustained investment, B.C has developed cutting-edge IP and advanced technology in the area of renewable energy and clean tech. B.C has also developed the expertise to take advantage of its abundant resources to produce hydroelectric power. B.C.'s energy, clean tech and green tech cluster comprises of companies with expertise in renewable energy (bio-fuels, small-scale hydro, solar PV and wind), hydrogen fuel cell technology, power technologies such as clean fuel systems, advanced lithium power cells, power conversion, power measurement, and the whole range of energy efficiency and environmental technologies.

B.C. companies are actively looking for projects, partners and funding to help make the same technologies and solutions available in the Indian market and elsewhere, preferably at the significantly lower price points that can be achieved here.

Examples include Legend Power, whose voltage optimization system pays for itself in three years or less by helping industrial clients cut their electricity consumption by 7-12 percent; Quadrogen Power, whose unique co-gen technology system uses biogas as feedstock to produce electricity and heat; and MSR Innovations, whose modular solar roofing system integrates a solar & electric panel directly into a cost-effective polymer roofing tile simplifying installation and eliminating the need to install both a roof and then a complex PV system on top, thereby cutting the payback period by up to half of comparable systems.

In your opinion how has B.C. been able to weather the economic storm?

Canada has a conservative, well-managed, and stable financial sector. Unlike the U.S., not a single Canadian bank has failed during the current financial crisis. With balanced budgets being required by B.C. law, B.C.'s continued investments in infrastructure and public services, coupled with its robust fiscal position-B.C. is rated AAA by both Moody's and Standard & Poor's-and competitive tax system have put B.C.'s economy on track to outperform both Canada and the U.S. in the medium term. With employment growth of over 3.0 percent in both 2006 and 2007, and stabilizing commodity prices, B.C.'s expanding and diversified economy will continue to generate business and investment. Given the lacklustre economic environment in Canada's traditional partners for trade and investment, I feel that Indian companies can gain enormously by partnering with B.C. firms for trade and investment.

What would your message be to potential investors in B.C.?

B.C. has a long-established tradition of welcoming and valuing immigrants and the diversity and fresh ideas they bring with them. Employees of Indian companies that make an acquisition or establish a company in B.C. will enjoy not only a warm welcome and a mild climate, but also a spectacular quality of life due to the same factors that have won Vancouver "THE MOST LIVABLE CITY IN THE WORLD" ranking for the fifth year in a row from the Economist Intelligence Unit.

Add to this the duty free admittance to U.S. and Mexican markets and you have a winning combination few other investment destinations can surpass. Most importantly, you will enjoy admission to world-leading technology clusters supported by a strong network of world-class universities and research institutions that will help you source the cutting-edge IP and the advanced technology across many sectors that meets not only your firm's, but also India's requirements.