Indo-US Business l Bi-monthly l   Issue: Dec08-Jan09
 

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US Downturn a Blessing in Disguise for
Indian Auto Component Firms


When US automobile sales skid, the wheels of fortune turned in favour of the Indian auto component industry. America's loss-laden auto makers and their OEM component suppliers are already looking towards low-cost component manufacturers in India and China for a bail-out. And at the same time, Indian auto component makers have turned their eagle eyes on possible preys in the US.

Mark Warnsman, an auto analyst with Calyon Securities said, "It has been a long standing practice for American OEMs to buy components from China, India and Mexico whenever their margins are under pressure.”

This time around, OEMs are learnt to be advising their component manufacturers to also cut corners innovatively like paring weights of components, etc. without compromising on quality. "And India is an ideal destination." Warnsman expects US companies, in their bid to trespass competition, to join hands with counterparts in India and China by starting up plants or signing up joint ventures.

Indeed, requests for quotation (RFQs), a measure of the interest of American firms to do business with Indian companies, are already on the upswing. "There is a 100 percent increase in RFQs," says Ashok Taneja, Chief Executive Officer of Sriram Pistons and Rings, a supplier to GM and Ford.

Gurgaon-based automobile lighting systems maker Lumax is negotiating a significant deal with Chrysler. "It's a huge opportunity. The big three - GM, Ford and Chrysler are focusing more on outsourcing to India to pare costs. We are hoping that the deal with Chrysler would come through," says the company's chairman DK Jain.

Current trends indicate global autocomp outsourcing from the US will reach $25 billion by 2015. India, China and Mexico would benefit the most from this. Currently, India's exports to the US account for $3.5 billion with a potential to reach $15-20 billion by 2015.

Says Yezdi Nagporewalla, national industry director, industrial markets at KPMG, "Ideally players like GM, Ford and Chrysler depend on two to three vendors for a particular component, what is now happening is the quantity of the outsourcing, especially to India and China has increased.”

Needless to say, Taneja and Jain want a share of this business. It usually takes anywhere between six to eighteen months to close a deal. Of course, there are others who perceive this as an opportunity to get a better foothold in the US market by acquiring companies there or by tying up strategic partnerships. Margin pressures have put many American and even South American component makers on the block.
   
 
GE Healthcare to Invest $200 mn
in Indian Rural Diagnostics Market


GE Healthcare, the $17-billion healthcare business of General Electric Company, is planning to invest $200 million in India to tap the rural market for diagnostics and disease monitoring equipments such as ultrasound, computed tomography (CT scanners), magnetic resonance imaging (MRI) and X-rays.

While the company has already signed agreements with Gujarat and Madhya Pradesh governments to outsource radiology equipments in government hospitals, it plans to cover over 12 states in three years.

Following a public-private partnership (PPP) model, the medical device maker, with a revenue of $500 million, would facilitate the rural population with technologies and equipments like to diagnose their diseases at an early stage and would also enable them to monitor it.

"As per the agreement we would try and usher in radiological technologies and experts to provide services to patients. The rural market for diagnosis still remains largely untouched. Our idea is to how to reach the masses and make it affordable," said GE Healthcare South Asia President and Chief Executive V Raja.

GE Healthcare has earmarked an investment of around $60 million for equipments under this programme. In Gujarat, the company has already installed devices in five medical colleges, said Raja.
 
 
Suncast of US to Launch Solar
Heaters to Indian Villages


Foreign companies are increasingly trying to grab a hold of rural business opportunities in India. From fast-moving consumer goods and electronics items, to even manufacturing solar water heaters, companies have been trying to enter the country through the rural belt.

In a major initiative to push the use of solar water heaters in rural areas, US-based Suncast Energy Corp would be launching light weight solar (LSW) heaters in the country over the next two months. The product would provide new business opportunities in rural areas, particularly in those 1.25 lakh villages which are yet to get any power connection.

Suncast Energy is the first company to enter a virtually untapped rural solar heating market, which is estimated to be more than $5 billion.

The company, which has already started the distribution of LSW to countries like Mexico and Brazil, would initially source LSWs from the US. The cost of each unit would then be around $250, which the company expects to come down after it sets up manufacturing facilities in India. The product comes with a warranty for 10 years.

"We are in talks with Haryana and Himachal Pradesh government for setting up a manufacturing facility for LSWs," Sonny Sharma, chief executive officer, Suncast Energy Corp India said.

The company is specifically targetting those rural areas in the country which have a substantially longer spell of winter. "We want to bring in rural consumers into the water heating market through LSW," Sharma said. The company also hopes that the government would extend financial incentives for popularising the use of LSW, as were provided by the governments in Brazil and Mexico. Recently, Prime Minister Manmohan Singh has also approved a proposal to promote solar lanterns in rural areas.

Easy to install, LSW can be easily fitted into existing water supply systems, Chris Castillo, president of Suncast Energy Corp India, said. As per the present arrangement, Suncast would distribute LSWs manufactured by another US-based company, Heilocol, which is the market leader in swimming pool heating systems.

Most of the solar water heating products in the country have been targeted at urban and institutional buyers. States such as Delhi, Haryana and Tamil Nadu have offered a subsidy of up to 50 percent to consumers using solar water heaters.
   
 
India's Growth Story Offers Great
Opportunity for Diaspora FDI


Three concurrent sessions at the Pravasi Bharatiya Divas 2009 held in the southern Indian city of Chennai from 7 to 9 January, addressed opportunities presented for investment in India, especially for the Indian diaspora.

The PBD convention, organized by the Ministry of Overseas Indian Affairs in partnership with the Government of Tamilnadu and the Confederation of Indian Industry CII, continued its objective to deepen economic engagement with the Indian diaspora.

The consensus was that the Indian growth story is still intact and overseas Indians can take advantage of business opportunities across sectors such as real estate, education and healthcare.

Addressing the session 'Building Bridges: Trade and Investment', Dr Ashwani Kumar, Minister of State, Ministry of Commerce and Industry, pointed out that India is still a good growth story, as its economic fundamentals are strong. A GDP growth of 6.5 percent is expected, even while most countries are suffering economic downturn. He stressed that the diaspora must bring funds into India. At the same time, it should engage in skill-building activities in the country.

Gopinath Pillai, Ambassador-at-large and Chairman, Institute of Asian Studies, Singapore, said that compared to the Chinese Diaspora, Indian Diaspora has brought in less investments, but on the other hand, it has brought better skills which is also of enormous significance. He suggested that to properly utilize the skills of returning workers, they should be involved in developmental activities.

Hari Pandey, President, Wealth Management, North American Region, ICICI Bank Group, Canada , stressed that overseas Indians must show the world how to invest in India. Ravi Pillai, Managing Director, Nasser S Al-Hajri Corporation, Bahrain, said the diaspora should uncompromisingly endorse India and Indian products should be used by them to the maximum. Jayadev Galla, Managing Director, Amara Raja Batteries Ltd, Hyderabad, India, stressed the importance of returning to the roots. Chairing the session, Venu Srinivasan, Vice President, CII, felt that with a large and growing middle class with increasing purchasing power, and exports at 15 percent export intensity, the investment potential for India is high.

Continuing the emphasis on education and knowledge exchange at the concurrent session on Education and Diaspora Knowledge Network, Chief Guest, Smt. D Purandeswari Devi, Minister of State for Human Resource Development, urged the Indian diaspora to supplement the efforts of the Indian Government to make India a knowledge-based economy. The Minister outlined the educational initiatives of Sarva Siksha Abhiyan and Mid-Day Meals Scheme, which have attracted more students to schools. However, she urged, there is a long way to go as seven million children are still out of school and about 25 percent faculty shortfall is being experienced.

Datuk Dr. S Subramaniam, Minister of Human Resources, Malaysia, and Guest of Honour, pointed out that Diaspora Knowledge Network should not only focus on Diaspora-Home country relations but also strengthen Diaspora-Diaspora relations. In response to his call, the Minister for Overseas Indian Affairs Vayalar Ravi, who was present among the audience, readily accepted his suggestion.

S Ramadorai, Chief Executive Officer, Tata Consultancy Services, Mumbai, pointed out that Internet has become an important means of global integration and Diaspora Knowledge Network has great potential. However, he urged that the portal should result in concrete collaborations and generate ideas and transform them into community actions.

Lord Diljit Singh Rana, MBE, Founder and Chairman, Andras House Ltd., UK, mentioned the successful Irish experience of knowledge network. Talking about the role of diaspora in the delivery of education, he recommended that an Advisory Panel at district-level be considered in order to better coordinate with the diaspora.

Ravi Seethapathy, Chair, Canadian Advisory Council of the Sastri Indo-Canadian Institute, Canada, talked about possible operational difficulties in the Global-INK concept. He pointed out that the Government should think about the ways and means of sharing the knowledge in different layers of civil society.

Raj P Warrier, Vice Chancellor, Manipal University, Manipal, in his address outlined the plans for the PIO university and its proposed role in greater integration with the Diaspora.

P Kishore, MD, Environ Systems, offered three solutions for the present education problems in India - technology as a solution; technology-enabled institutions and enhanced private investments in education. The concurrent session was chaired by Renu Khator, Chancellor, Houston University, USA.

The concurrent session 'Building Bridges: Media & Entertainment' was chaired by N Ravi, Editor of the Hindu. The Guest of Honour was P Ramasamy, Deputy Chief Minister, Penang, Malaysia. The speakers included Shan Chandrasekar, President & CEO, Asian Television Network International, Canada, Loganathan Naidoo, Executive Councillor & Deputy Mayor of eThekwini (Durban), South Africa, Venkat Raman, Correspondent, The National Business Review Editor, Indian Newslink, New Zealand, Prakash M Swamy, Indian American Journalist, USA and Ranvir Nayar, Managing Director, Media India, Paris.

The session focused on the role of media played by two spheres of Indians - the diaspora and the Indians. The image of Indians abroad has progressed over the past 150 years across the globe-from South Africa to New Zealand. There is great visibility and pride being felt in the Indian diaspora. Ramasamy raised the plight of Tamil Indians in Malaysia and the need for greater support and networking within the Indian community, both in India and abroad. The discussion stressed that the role of third-generation diaspora is significant in sustaining the growth of cultural roots irrespective of the country of immigration. Though the Indian media has grown in certain countries like Canada, there is relatively slower growth in Europe. Prakash Swamy from New York mentioned that the primary focus of Indian media has shifted to community-focused publications to enhance the participation of the Indian community in politics in the United States.
   
 
Global Meltdown, a Chance to
Further Strengthen Indo-US Ties


The transformation based on strong strategic relationship between India and the United States comes from our well established shared values and growing common interests is widely understood and welcomed in both the countries, US Ambassador to India David C Mulford said. This relationship will further deepen and will yield rich and abiding benefits as yet uncounted, he added.

“Millions of our citizens pursue people to people ties in commerce, education, science and countless other endeavors. They are the driving force that shapes our official relationship- because both Americans and Indians benefit from our shared values of freedom, democracy, diversity, entrepreneurship, education and opportunity,” Mulford said addressing a meeting in New Delhi recently.

He further said, "In the shadow of the global economic slowdown and the fall out from the tragedy in Mumbai, fruitful cooperation is all the more vital. Both are major challenges for each of us. Yet both also offer opportunities for America and India to leverage our transformed ties - strengthened by our understanding and appreciation - in order to better meet the needs of the hour".

Agreeing that India's cautious financial regulatory policies have helped shield it from the worst of the 2008 financial crisis, just as they did in the Asian crisis of 1997, Mulford said the country has to liberalize. India has huge savings, this money has to be put into the system. India's steps to facilitate credit and investment flows into India not only blunt the negative global financial impact but position India to regain its impressive 9.0 percent growth trajectory once global conditions improve. Through the current global downturn, with all its pain and uncertainty, India will remain one of the world's fastest growing economies.

On the civil nuclear agreement, he said "With India's membership in the global nuclear regime, India will now diversify and improve its energy base, it will be a home to vast new industry and become a world leader in the filed of civil nuclear energy and US intends to partner this vision."

Hari S Bhartia, Managing Director, Jubilant Organosys Ltd. said, "The civil nuclear agreement has really been a strong move forward for India to be self-sufficient in energy. A lot of partnership collaborations have grown in both the countries. Jubilant Organosys prides itself with investing USD 0.5 billion in North America."
   
 
Pepsico Allowed 100 pct Stake in
Indian Subsidiary

The Cabinet Committee on Economic Affairs of the Indian Government has given its approval to the proposal of Pepsico Holding Private Limited for 100 percent ownership in its Indian operations subject to the conditions that it brings in an additional investment of $50 million.
This has been done as per the recommendation of the Foreign Investment Promotion Board (FIPB). According to the earlier foreign investment norms, Pepsico India Holding was to divest 49 percent equity in bottling firms to Indian companies. But, with the government making changes in the FDI policy in the food processing sector since then, Pepsico has been exempted from the obligation.
The new FDI policy allows 100 percent foreign equity in the food processing sector in the country. The CCEA decision follows this.
''The government has relaxed the investment conditions for the company to invest in India,'' Science & Technology Minister Kapil Sibal said after a meeting of the cabinet. ''It would now no longer be asked to divest its 49 percent stake in its Indian subsidiary, PepsiCo India Holdings Pvt. Ltd," he added.
At the time of Pepsi's initial investment in India, rules capped foreign holdings in the sector at 51 percent, and approval for the venture mandated the firm sell 49 percent of its local unit within the first five years of operations.
That deadline was later extended and when rules were relaxed to allow full foreign ownership in the food processing industry, Pepsi asked the government to amend the approval and waive the stake sale condition. The approval would result in FDI amounting to Rs250 crore in the country, a government press release said.

   
 
ITC Infotech acquires
US firm


IT services provider ITC Infotech India Ltd, a fully owned subsidiary of ITC Ltd, has said it had acquired Pyxis Solutions, a US-based company offering quality assurance solutions and testing services.

The enterprise value of Pyxis Solutions is $25 million, said Sanjiv Puri, Managing Director, ITC Infotech. He said it was an all cash deal, and has been funded internally.

"Pyxis Solutions brings on board differentiated capabilities and expertise which compliment our service offerings," Puri said. Pyxis has become a wholly-owned subsidiary of ITC Infotech (USA) Inc, he added.

Pyxis offers software quality assurance to the banking, financial services and insurance segment. It has deep domain expertise and unique testing methodologies that would benefit ITC Infotech, Puri said.

The acquisition will also help ITC Infotech to cross-sell its existing services to Pyxis's customers, he added. Amar Duggal, Chief Executive, Pyxis Solutions, said they can now bring on board the benefits of scalability, a robust global delivery model and strong offshore base.

The global testing market is valued at $13 billion, of which about 50 percent is outsourced, said Puri. He said the benefits of the acquisition would be seen in the next few months. The employee strength in ITC Infotech would increase to 3,300 after acquisition from 3,000, it said. The company had revenue of about Rs 400 crore in fiscal 2008.