Archives
 
 
 
 
Current Issue
 
Indo-African Business
Quarterly
Issue: Nov'08-Jan 2009
  A CUPFULL OF THRILLS
 
   
 
Qualifying Games
for African Groups
Promise Thrillers

The line-up for the five African groups in the third and final round of qualifying games for the 2010 FIFA World Cup was finalized at FIFA headquarters in Zurich recently.

The games - which will be played between March and November 2009 promise some great African fixtures. The 20 countries which went through to the next stage of the tournament in second-round qualifiers took part in the third round draws in the presence of FIFA President Sepp Blater and Confederation of African Football boss Issa Hayatou.

The countries were drawn in groups organized around the second-round leaders: Cameroon, Nigeria, Egypt, Côte d'Ivoire and Ghana.

The draw will present soccer fans with some epic encounters between neighbours, such as a Cameroon-Gabon clash in Group A. The matches between Kenya and Mozambique in Group B, Algeria and Egypt in Group C and Mali and Ghana in Group D also promise to produce African classics.

In West Africa, neighbours Côte d'Ivoire and Guinea are set to produce an explosive thriller.

The combined elimination matches for the 2010 World Cup and African Cup of Nations tournaments will see five African countries qualifying for the World Cup. As host nation, South Africa will bring to six the total number of African teams in the tournament.

As Coaches Sharpen Strategies …

Friendly Encounters Galore

With the race to reach 2010 FIFA World Cup in South Africa in mind, and the need to sharpen up and strategise for the task ahead, there are no fewer than 35 friendly encounters taking place in all four corners of the globe, including bill-topping encounters pitching France-Argentina, Brazil-Italy and Spain-England.

The friendly will offer national-team coaches valuable time with their squads after a lengthy period without international meetings, as number of supremos appears set to test out new formations or give young hopefuls their chances. Brazil coach Dunga, has decided to only call up European-based players partly so as not to weaken those Brazilian clubs in midweek Copa Libertadores action. Dunga's Argentinian counterpart Diego Maradona has followed a similar tack, including just three domestic-based footballers in his Albiceleste squad.

Spain-England: This encounter between UEFA EURO 2008 winners Spain and an England side rejuvenated under Fabio Capello remains full of promise despite high-profile injury absentees such as Carles Puyol, Cesc Fabregas, Wayne Rooney and Steven Gerrard. The last time the two teams met, on 7 February 2007 at Old Trafford, a sweet strike from Andres Iniesta sealed a 1-0 Spanish success.

La Roja, who have enjoyed a seamless transition since Vicente Del Bosque took over from Luis Aragones, are heavily indebted to both Barcelona and Liverpool - suppliers of five squad members apiece. Capello, meanwhile, a Liga winner in each of his two spells in Spain with Real Madrid, had this to say: "It's always fantastic to play against a stronger side. That way the win means even more."

The other matches: Ahead of his team's clash with Norway, Germany head coach Joachim Low has called up two new players in Andreas Beck and Mesut Osil. The duo are currently enjoying contrasting fortunes on the Bundesliga front, with Beck flying high with newly promoted Hoffenheim and Osil's Werder Bremen way off the pace in mid-table. Of the Mannschaft's established performers, Michael Ballack and Torsten Frings both make their returns but there is no place for Lukas Podolski, who is out of favour and struggling for match time at Bayern Munich.

Over in the Russian camp, it is the non-inclusion of attacking pair Andrei Arshavin and Roman Pavlyuchenko for the friendly against Turkey that has earned most column inches. Coach Guus Hiddink has instead chosen to allow Arsenal's transfer-window capture Arshavin more time to adapt to his new surroundings and Tottenham Hotspur striker Pavlyuchenko is also conspicuous by his absence. Prior to Portugal's

'Make Soccer Event
a Tourist Attraction’

Namibia's Environment and Tourism Minister Netumbo Nandi-Ndaitwah has expressed concern about the impact of the global economic crisis on the Namibian tourism sector, which has already shown lower tourist arrival figures compared to previous years.

"This is a cause for serious concern. We will need to face this challenge together, because its impacts will be felt by all of us, albeit in different forms and intensity," she told the 40th board meeting of the Regional Tourism Organisation of Southern Africa (Retosa) at Swakopmund recently.

She said although work to enhance tourism development was an ongoing process, the tourism sector should be geared to enhance tourism's contribution to economic growth and development.

She called on the delegates to seize the opportunity of next year's FIFA World Cup and African Cup soccer tournaments in South Africa and Angola respectively.

The meeting at Swakopmund was attended by senior Government officials and delegates from tourism umbrella bodies from SADC's 14 member states.

SADC's Deputy Executive Secretary, Joao Caholo, said: "It is critical that we continue to explore more innovative ways of enhancing expenditure by the tourism sector. During the World Cup event our resolve to maximise our tourism opportunities cannot be doubted."

He said it was important for the tourism sector to ensure that its plans and strategies for the soccer events are finalised soon. "Given that we are barely a year away from the event it is important that we create a lasting impression to visitors to this event, who will in turn be our ambassadors to the rest of the world," he said

The Pride of Preparing
SA for the Cup

Recent market research commissioned by FIFA suggests that three out of every four people believe that South Africa will be ready by the time the event starts on 11 June 2010.

According to the first installment of a six-wave public opinion survey conducted amongst South African citizens by international research company SPORT+MARKT, there is an overwhelming feeling of pride concerning SA's hosting of the tournament: 88 percent of respondents state they are "proud South Africa is hosting the 2010 FIFA World Cup".

Highlighting the significant social role the event can play in the future of a host nation three-quarters of the sample feel the tournament "will unite the people of South Africa". What is more, 77 percent state they are now more confident the tournament will be a success compared to how they felt in 2004, when SA was chosen as host for 2010.

The perceived advantages of hosting the tournament are also widely recognised by South Africans. Ninety one percent believe the FIFA World Cup will have positive effects on the South African tourism industry, with improvements in the country's infrastructure such as roads, public transport and telecommunication expected by almost nine in 10 (87 percent). The importance of the role of host is also firmly acknowledged, with 83 percent agreeing that "the 2010 FIFA World Cup will improve South Africa's image abroad".

At the same time, there are several factors that are of concern to South Africans: 58 percent feel the FIFA World Cup will result in inflated prices for residents; 53 percent expect increased traffic congestion; and just over half of South Africans (53 percent) worry about the level of crime during the FIFA World Cup in June and July 2010 (36 percent disagreed, 11 percent were unsure).

Despite these concerns, the results of the survey bode well for the FIFA World Cup, with the SA nation appearing to recognise the many advantages of hosting the event. As this survey will be conducted at regular intervals up until the 2010 FIFA World Cup, it will be possible to track how attitudes develop and fluctuate over this period.

The urban representative survey was conducted amongst 1007 South African respondents in all major South African cities and 2010 FIFA World Cup host cities, with quotas for ethnic origin, age and gender. Interviewing was conducted face-to-face in the calendar weeks 49 - 50.

Safety & Security
Concerns

Safety Month, which is marked in February, is to be used to showcase the Eastern Cape's preparations towards ensuring the safety and security of visitors and residents during the 2010 FIFA World Cup.

MEC for Housing and Safety and Liaison Thobile Mhlahlo said it was important for people to feel safe in the province when they arrive for the world cup.

"We will use this month and the remaining period to intensify our efforts of making this province a safe destination for 2010 and beyond. "We will intensify our efforts to fight crime and also ensure that our security preparations for the world cup are on track," he said.

Events planned throughout Safety Month will be focused on mass community mobilisation against crime and strengthening of existing crime fighting initiatives in the province.

MEC Mhlahlo will also during this month visit the world cup stadium and the various sites where South African Police Services members will be deployed, the newly upgraded Mdantsane Police stations, and host debates at schools on strategies to deal with crime.

The safety programme will conclude with a Safety and Security 2010 Summit to be held in Nelson Mandela Bay in March.

FIFA-Panini Pact on Collectibles
FIFA and Panini, described as the world's largest publisher of collectibles, have signed an exclusive joint agreement for the next six years that will cover the next two FIFA World Cups in South Africa 2010 and Brazil 2014 for trading cards and sticker album collections, it was announced recently.

According to FIFA, Panini collections have proven to be so popular over the last 10 tournaments that Panini became the natural choice to continue its work with FIFA. The Panini Group was established almost 50 years ago in Modena, Italy and has subsidiaries throughout Europe and Latin America.

Thierry Weil, FIFA's director of marketing, said: "FIFA is proud to work with our long-term licensee Panini for the 2010 and 2014 FIFA World Cups, especially after the success story of Germany in 2006."

The 2006 FIFA World Cup in Germany created the opportunity for Panini to mastermind what is reportedly the most successful collectable campaign in history. Panini sold its programme in almost 100 countries around the world, smashing all previous sales records.

Peter Warsop, Panini's group licensing director said: "FIFA's decision to re-appoint us as its licensee is a great reward for the investments made previously. We are already in discussions with our promotional partners and are committed to continuing the positive trends we have already seen across all product categories.”

The Cup that will Chills You Down
Global brewer Heineken says it expects its South African brewery to be complete by the end of the year, in time for the 2010 Soccer World Cup next year. The company said in March it would construct a brewery near Sedibeng, Gauteng, to brew Amstel locally. The announcement came almost a year after Heineken revoked South African Breweries' (SAB's) licence to brew Amstel locally. Amstel accounted for 9.0 percent of the local market.

Amstel is being imported from the Netherlands and distributed locally by Brandhouse, a joint venture of Heineken, Diageo and Namibia Breweries.

Brandhouse corporate and brand public relations manager Priscilla Singh said last week the brewery project was on schedule. "The site is a hive of activity, and we are satisfied with the progress of the construction at this time."

Heineken, Diageo and Namibia Breweries would also start a new joint venture, DHN Drinks, distributing combined beer, cider and ready-to-drink products for the three international groups.

The brewery will be 75 percent owned by Heineken, with Diageo holding a 25 percent stake. Grinaker LTA has been contracted to build the brewery, while the managing contractor is BKS, a consulting engineering and management company involved in the Gautrain.

Singh estimated the brewery would employ about 250 people, most of them already hired.

The brewery would brew Heineken and Amstel, but there has been talk of a joint venture to brew n Budweiser, the official 2010 beer, at the Gauteng site.

The brewery will initially have a capacity of 3-million hectolitres, but its construction will allow for expansion.

Brandhouse would continue to distribute and market spirits. Heineken and Diageo will each own 42.25 percent of DHN Drinks, and Namibia Breweries 15,5%.

Drumming Up Mass Support for the Cup
The South African government and the Local Organising Committee in Pretoria will shortly launch the 2010 Mass Participation Programme to drum up support for the 2010 FIFA World Cup to be held in 503 days.

The event which will be held at Galeshewe Stadium in the Northern Cape aims to ensure that all South Africans are part of the World Cup excitement by encouraging and supporting sport in communities throughout South Africa.

The launch in Kimberly will be followed by a slew of similar events in all nine provinces as South Africa builds up to the 2009 FIFA Confederations Cup which will be played in Johannesburg, Pretoria, Rustenburg and Mangaung/Bloemfontein.

"The Mass Participation Programme roadshow is a partnership between government, represented by the Department of Sports and Recreation, and the 2010 FIFA World Cup Organising Committee. The roadshows will take place in all nine provinces between now and June 2009," government said in a statement.

South Africa's yesteryear football stars have also been invited to participate in the event.

The 2010 Ambassadors, football legends Mark Fish, Phil Masinga, Doctor Khumalo and Desiree Ellis, will carry out coaching clinics alongside local development partners on the day and equipment will be handed over to the (South African Football Association) Safa regions.

Regional coaches have also been selected to undergo a SAFA introductory course. The Minister of Sports and Recreation South Africa, Reverend Dr Makhenkesi Stofile, and Northern Cape Premier Dipuo Peters, will be among the dignitaries attending the event.

The decision to award the hosting of the 2010 FIFA World Cup to South Africa was met with resounding ululations, celebrations and tears of joy in May 2004.

Since then, South Africa has embarked on various development projects in line with the guarantees made to FIFA. The 15 guarantees provided by various government departments cover access to South Africa, safety and security, healthcare services, transport and telecommunications.
 
 
Copyrights New Media 2009. All Rights reserved.