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Croda
Health Care Selects Neptune Technologies' Ingredients for New Essentially Brand |
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Neptune
Technologies & Bioressources Inc. and Croda Health Care, the worldwide Croda Health Care is recognized as the leading industry manufacturer of innovative omega-3 products - Incromega(TM) product range is a cutting-edge generation of omega-3 marine oil concentrates that offer enhanced potency, purity and efficacy. Through the combination of Neptune marine phospholipids and Croda's Incromega(TM) ingredients, the Essentially(TM) product range is synergistically enhanced to target maximum consumer health performance. The omega-3 fatty acids EPA (eicosapentaenoic acid) and DHA (docosahexaenoic acid) are particularly beneficial for the healthy functioning of the heart, brain and nervous system. Each Essentially(TM) product is specifically designed to deliver optimum levels of EPA/ DHA functionalized marine phospholipids, representing a new level of excellence in omega-3 standards. The launch of the Essentially(TM) brand is scheduled at the Supply-Side East Tradeshow in Secaucus, New Jersey on April 28-30, 2008 for North America. The European launch is planned at the Vitafoods Convention in Geneva, Switzerland on May 6-8, 2008. Thierry Houillon, Vice President of Nutraceuticals of Neptune said that Neptune is eager to exploit with Croda this commercial opportunity provided by this new product portfolio in the $400 million and growing marine omega-3 market. Today, market share and growth in the omega-3 market is driven by consumers demanding a wider choice of innovative and high quality products targeting specific health conditions as offered with the Essentially brand. Essentially
Heart(TM) - Helps lower blood triglycerides and maintain a
healthy heart, as recommended by UK's Joint Health Claims Initiative,
and delivers an balance of ingredients proven to improve HDL, LDL and
cardiovascular disease risk. |