Warner Bros. Motion Picture Imaging (MPI) and Prime Focus enter Strategic Alliance Agreement for India, Canada, London, New York and Los Angeles

Warner Bros. Motion Picture Imaging and Prime Focus have entered into a strategic alliance that will allow both companies to expand their abilities to offer their state-of-the-art digital post production capabilities to filmmakers on a global scale. The agreement will provide filmmakers around the world with access to the expert talents and services both companies have been providing through their state-of-the-art facilities. It also allows both companies to manage their workflows more efficiently between Warner Bros. MPI in Burbank, and Prime Focus's facilities throughout multiple locations in India and London as well as in New York, Vancouver, Winnipeg and Los Angeles.

Chuk Dages, Executive Vice President, Warner Bros. Home Entertainment Bros said that working with Prime Focus not only gives Motion Picture Imaging a global footprint, it allows both companies to provide their clients, wherever they are working, with convenient facilities, expanded capacity and the complete range of digital services for their films. He also spoke of the positive reputations both companies had established in their respective field of expertise, as a result of which filmmakers would know their work would be handled with a high standard of quality that they deserve.

According to Namit Malhotra, Managing Director, Prime Focus, as part of the company's global agenda of providing high end digital creative services to clients around the world, the alliance with Warner Bros allows the company to extend its pipeline across continents and various verticals within its business. Also, Warner Bros. was continuously creating content across a wide variety of mediums and on a scale that will be well served by this expanded pipeline. He added that the strategic alliance with MPI underscores the company's ability to service not only Warner projects, but also all the other esteemed clients of the company. It is indeed something that will create great value going forward for both companies and was truly delighted with the development of this relationship."

The two companies would be able to move content seamlessly from facility to facility, using the most cost efficient method, which would allow them to process work in the time zone that most closely meets individual filmmaker's needs and schedules. It is also expected that Prime Focus' world class digital VFX capabilities would compliment and enhance the offerings and services required by the increase of local productions developed globally.