Scotia's Web site on SMEs: All That One Needs to Know

An increasing demand among small business owners for a one-stop Web site offering a variety of helpful business tools was the main reason behind Scotiabank's launch of GetGrowingforBusiness.com. The Web site offers time-challenged small business owners a place to network, access valuable interactive business-building resources and tools and ask for expert advice.

A recent study by Scotiabank found 78% of the 435 business owners polled would visit a dedicated small business Web site. In addition, 52% had difficulty finding information and resources that addressed their specific needs and concerns. According to Kyle McNamara, Managing Director and Head of small business at Scotiabank said the bank recognized the need for a business information tool for small businesses and set out to create one which was both unique and comprehensive. He added that entrepreneurs often juggle many roles, including chief financial officer, human resources and marketing director, so it is important they are knowledgeable about all aspects of their business.